Final schedule
Here is an overview of the sessions you can expect.
Welcome
Come early and enjoy a coffee with us! Seize the opportunity to engage with people and get to know the speakers, sponsors, and other attendees before we start.
Opening
Kick-off of the 2025 ATBru edition.
Keynote: The Value Illusion: Change Agents Struggle to Show Their Worth (and How to Fix It)
Ever wondered whether your work actually matters? Or just quietly disappearing into a JIRA abyss?
In a world flooded with metrics, frameworks, and buzzword bingo, showing your real impact has never been harder.
And in this economy? More important.
In this talk we'll explore how to shift the perception of your value, make it visible and ensure your value is Undeniable.
Learning Outcomes
- Identify the 5 core dimensions that shape how your value is seen, felt, and remembered.
- Understand where your current value story breaks down or gets lost in translation.
- Gain techniques to improve how you demonstrate your value.
How to Decide When You Don’t Know
Developing a successful product in a complex world is tough. How do you make the right decisions when the future is murky? “Let’s use AI and data-driven tools!” you may proclaim. Unfortunately, these spot patterns in past data, but they can’t imagine new futures and certainly can’t tell you how to create them. “We learn by doing!” That sounds great, but unless you’re running a small startup, you’ll likely be unable to experiment at a pace and scale to find major success. Design Thinking says “empathize,” Lean Startup says “build an MVP,” and Scrum says “ask the stakeholders.” But how can these people know what they’ll need in a future different from today?
This talk introduces a new practical framework that has proven to improve decision-making under uncertainty in startups. Based on my PhD research, my colleagues at NoFairies and I are adapting it to the complex world of larger organizations, where the stakes are higher, politics are messier, and failing fast isn’t the best career move. In this session, I will present the framework and guide you through a practical exercise in which you apply it to your product backlog. Join us to learn how you can replace doubt and endless debate with sound decision-making without relying on guesswork or unreliable feedback.
Fostering happiness in Agile teams, a neurochemical perspective
In a time where we want to drive product success and organizational growth, the well-being and happiness of Agile teams cannot be understated. "Fostering happiness in Agile Teams" is an interactive session that delves into the neuroscientific underpinnings of happiness in teams and provides practical strategies for Agile practitioners to create a thriving team environment.
This engaging talk will explore how the four key happiness chemicals (Endorphins, Dopamine, Serotonin, and Oxytocin) are crucial in shaping team dynamics, morale, and productivity. Through an interactive format, participants will be involved in activities that share knowledge on these chemicals and empower the attendees to apply these insights within their teams.
Can the Elephant Arrive on Time?
When will it be done? This might be the most asked question in software development. Yet, in most organizations, the answer seems incredibly difficult to provide. Joakim once helped a department with five development teams to find a better way to answer this question and increase the amount of work they delivered on time from 0% to 83%. How on earth did he manage that? Well, all we can say about it at this time is that:
- the solution was surprisingly simple to implement.
- at the same time, it was astonishingly difficult for the organization to accept.
- the explanation involves a metaphor of traffic on a road and—we hope, since otherwise this webinar is very weirdly titled—an elephant.
- he will, of course, explain everything in this webinar.
Lunch
Your Product Is Brilliant, So Why Doesn’t Anyone Care?
Cutting-edge tech, a visionary team, rave-worthy demos… and deafening silence after launch. In this fast-paced, slightly provocative talk, Rachel pulls back the curtain on the harsh truth that tech glory ≠ market success. She dissects how ships sink when customers isn’t on board, and why brilliance without product-market fit is just an expensive prototype.
She unpacks real-world scars—from shipping years too early to falling for the siren song of “code first, sell later”—and shows how even textbook backlogs and perfect velocity can’t save a product no one wants. Along the way you’ll spot a few quiet agile fingerprints:
- Short, surgical experiments that replace months of speculation.
- Retrospectives that face the numbers, not just the feelings.
- User stories that earn their keep, because a story without a customer outcome is just fiction.
You’ll leave seeing every line of code as a business bet, every sprint review as a market pulse check, and failure as the entry fee for genuine innovation. Come for the tough love, stay for the playbook and walk out ready to build products customers would fight to pay for.
Shared Leadership for Better Understanding Agile Teams
Leadership has been considered from almost every angle, and the efforts are going strong. New ideas, books, and fads are popping up frequently. Are you curious if there is something more to say? It is time to embrace shared leadership. The concept established in management studies describes an emergent team phenomenon whereby leadership roles and influence are distributed among team members. This approach has surprising support in studies about team performance, creativity, and more. The author will share his hard (and less painful) multi-year experience with creating an environment and working as a leader, and share practical tips, present scientific research on leadership, including his own. Everyone can be a leader. Can this be all so simple? How are Agile Teams different? Expect some answers.
Keynote: Human Robot Agent
Are software engineers headed for the end of coding, or will they have more legacy mess to solve than ever? Is AI eliminating gig work or enhancing freelance opportunities for everyone? Will algorithmic bosses enslave human workers or free them from traditional management? Is AGI already here or can we wait a while longer? And what role will humans have in the future of work?
This session unpacks highlights from the new book Human Robot Agent so that we can explore dilemmas, navigate complexity, and harness AI to thrive in a socio-technological and wicked world.
Closing & Networking
As we clean the space, take a moment to share your impressions with each other. We kindly ask you to leave the space by 18:00 at the latest.
Welcome
Come early and enjoy a coffee with us! Seize the opportunity to engage with people and get to know the speakers, sponsors, and other attendees before we start.
Opening
Kick-off of the 2025 ATBru edition.
Keynote: The Value Illusion: Change Agents Struggle to Show Their Worth (and How to Fix It)
Ever wondered whether your work actually matters? Or just quietly disappearing into a JIRA abyss?
In a world flooded with metrics, frameworks, and buzzword bingo, showing your real impact has never been harder.
And in this economy? More important.
In this talk we'll explore how to shift the perception of your value, make it visible and ensure your value is Undeniable.
Learning Outcomes
- Identify the 5 core dimensions that shape how your value is seen, felt, and remembered.
- Understand where your current value story breaks down or gets lost in translation.
- Gain techniques to improve how you demonstrate your value.
Facilitation Circus: Juggling introverts & extraverts
“This meeting was boring”
“We wasted our time with this Kumbaya nonsense”
“I need time to prepare and analyze on my own.”
This kind of feedback is hard to swallow but it proves one thing as a facilitator: there are times when you just don’t quite nail it with your audience. What if it simply depends on your audience’s personality? What if, as facilitators, we have a perception bias and tend to design workshops targeting our own personality type? What if we could just acknowledge it and design more inclusive workshops for both introverts and extraverts that combine the best of both worlds? Wouldn’t that be awesome?
In this workshop, Els & Erik will introduce you to the I-Facilitate method. Together, we’ll give you tools & tactics to create workshops that cater to both introverts and extroverts, recognizing the need for engaging interventions while respecting the introspective moments people need. We’ll look at how we can facilitate an environment where everyone feels safe enough to step up and stay out of our cozy spots without going into full-on panic mode. It’s all about pushing a bit beyond the comfort zone while keeping it safer for everybody.
LEGO® SERIOUS PLAY® meets IKIGAI
Ikigai is a philosophy, a way of life from Japan. You can say "The meaning of life". Ikigai is based on a few principles. These principles show parallels when you use LEGO® SERIOUS PLAY®. So why not combine them and see what the result will be.
In this session you will combine passion with profession. To reach the mastery level, it will take some time from you, time that is divided in smaller steps. And here you have already one of the parallels with LEGO® SERIOUS PLAY®. When using Lego®, you also build brick by brick till you get your result.
We will see what the principles of Ikigai are, and how you can combine them in coaching using LEGO® SERIOUS PLAY®. You will also experience it by yourself during a small on-hands workshop.
Lunch
Agile Adventurers
Embark on an adventure filled with role-playing, piracy, and treasure hunting — and leave with practical tools you can immediately apply with your teams! Ready to come aboard and uncover the treasures of agility? Join the crew!
Keynote: Human Robot Agent
Are software engineers headed for the end of coding, or will they have more legacy mess to solve than ever? Is AI eliminating gig work or enhancing freelance opportunities for everyone? Will algorithmic bosses enslave human workers or free them from traditional management? Is AGI already here or can we wait a while longer? And what role will humans have in the future of work?
This session unpacks highlights from the new book Human Robot Agent so that we can explore dilemmas, navigate complexity, and harness AI to thrive in a socio-technological and wicked world.
Closing & Networking
As we clean the space, take a moment to share your impressions with each other. We kindly ask you to leave the space by 18:00 at the latest.
Welcome
Come early and enjoy a coffee with us! Seize the opportunity to engage with people and get to know the speakers, sponsors, and other attendees before we start.
Opening
Kick-off of the 2025 ATBru edition.
Keynote: The Value Illusion: Change Agents Struggle to Show Their Worth (and How to Fix It)
Ever wondered whether your work actually matters? Or just quietly disappearing into a JIRA abyss?
In a world flooded with metrics, frameworks, and buzzword bingo, showing your real impact has never been harder.
And in this economy? More important.
In this talk we'll explore how to shift the perception of your value, make it visible and ensure your value is Undeniable.
Learning Outcomes
- Identify the 5 core dimensions that shape how your value is seen, felt, and remembered.
- Understand where your current value story breaks down or gets lost in translation.
- Gain techniques to improve how you demonstrate your value.
Become a workshop hacker!
🏴☠ ️Think like a hacker—but for good. 🧠
🚀 In this hands-on session, you'll step into the mindset of a Workshop Hacker: someone who disrupts stale formats, re-engineers engagement, and uses game mechanics to unlock deeper learning.
Join this session if you want to push beyond slides and sticky notes. We'll explore how to remix, reframe, and reimagine existing tools—transforming them into dynamic serious games that spark curiosity, emotion, and meaningful group dialogue.
🤯 You’ll leave not only with inspiration, but with a hacking mindset and practical frameworks to level up your next session.
The Product Owner’s Nightmare - from Chaos to Contribution
What if you could transform chaos into meaningful contribution?
As Product Owners, we’re often expected to align all the different stakeholders around a single product vision and, frankly, it’s hard! With the developers’ focus on technical excellences, the clients’ request for even more features, and your organization’s view on keeping the budget in check, how could we stay sane in this nightmare world? Imagine turning every challenge into an opportunity for your team to thrive.
How would this shift your approach to managing diverse stakeholder priorities?
In our workshop, The Product Owner’s Nightmare: from Chaos to Contribution, we will explore practical insights and actionable strategies for navigating diverse stakeholder agendas. Through interactive exercises and structured debriefs, you will gain concrete tips to tweak and apply immediately in your professional contexts, empowering you to foster understanding and collaboration among your stakeholders.
Lunch
Agile Reborn: The Explosive Power of Obeya + AI
For over two decades, critics have repeatedly pronounced Agile "dead" while practitioners quietly continue evolving and delivering value. This dynamic session challenges these proclamations by showcasing how two seemingly opposite forces – traditional Obeya visual management and cutting-edge AI – are breathing new life into Agile practices. Sarah and Laurens bring their complementary expertise to demonstrate real-world examples where organizations have successfully integrated visual management principles with AI-enhanced insights.
Rather than replacing human collaboration, this powerful combination amplifies it, creating what we call "Amplified Agility." The session culminates in a memorable interactive demonstration where participants physically "burst the bubble" of Agile misconceptions, creating a tangible metaphor for breaking through perceived limitations of current practices.
Fast-paced, practical, and energizing, this session will leave participants with both conceptual frameworks and immediate action items to reinvigorate their Agile implementations.
Reversing CTrL: How to Thrive in Complexity
Complexity is messy, unpredictable… and absolutely amazing. The very systems we’ve built to manage uncertainty are the ones making us fragile. Faced with complexity, we slam the CTrL button out of fear - piling on rules, structures, and processes. But the tighter we lock things down, the less our organizations can adapt. It’s time to explore the counterintuitive way to truly thrive in complex systems.
Reversing CTrL means creating an environment for emergence: a space where people continuously learn, trust, and collaborate. We’ll cover insights from Systems Thinking, Team Topologies, and self-management principles, some uncomfortable truths and a lot of actionable practices you can put to work immediately.
Key takeaways:
- Uncover why - despite our best efforts - we seem unable to achieve the outcomes we want
- Learn how principles from Systems Change, Team Topologies and self management support a learning environment in which change can emerge
- Get practical, hands-on tips on how to build a collaborative ecosystem for change in your own organization
Keynote: Human Robot Agent
Are software engineers headed for the end of coding, or will they have more legacy mess to solve than ever? Is AI eliminating gig work or enhancing freelance opportunities for everyone? Will algorithmic bosses enslave human workers or free them from traditional management? Is AGI already here or can we wait a while longer? And what role will humans have in the future of work?
This session unpacks highlights from the new book Human Robot Agent so that we can explore dilemmas, navigate complexity, and harness AI to thrive in a socio-technological and wicked world.
Closing & Networking
As we clean the space, take a moment to share your impressions with each other. We kindly ask you to leave the space by 18:00 at the latest.